Craig Smith
Educator · TEDx Speaker · Author
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure.”
Often attributed to Mark Twain
“This is my way. What is yours?”
Friedrich Nietzsche
Create a map of your interests.
Choose one part of your atlas.
Explain it to another person in a way that helps them care about it.
// Key idea
Your atlas determines
the bridges you can build.
Good communicators often create insight by connecting things that do not seem to belong together.
Build a meaningful bridge between two unrelated ideas.
// Key idea
Insight is often a connection someone else has not made yet.
AI touches:
Write down three perspectives on AI that you do not personally hold, but can understand.
// Key idea
Good communication starts with noticing,
not speaking.
Care sounds like:
// Accessibility is not simplification
Make ideas easier to enter without making them smaller.
Demonstration: a complex concept — too quickly, with jargon, no pauses, no framing.
Who did I lose?
Then again:
// Key idea
The best communicators are not the ones who say the most. They are the ones who notice the most.
If communication is only simple, safe, and predictable, it can become stale.
Good communication also needs:
// Productive difficulty
If your audience understands everything immediately, you may not have taken them anywhere.
Choose one idea.
Explain it as clearly and accessibly as possible.
Explain it again, but add one productive difficulty:
I do not want to memorise scripts.
I want to learn how to move through ideas.
// Key idea
I was not trying to remember what I wrote. I was trying to remember what I meant.
Frameworks can help.
But no framework can perfectly hold a living idea.
// Form
The best talks teach the audience how to hear them.
If you are not willing to risk being a bad communicator sometimes, you may never become a good one.
They are looking for someone real, thoughtful, and worth listening to.
AI can generate something that sounds right.
But it cannot generate something that is you.
A good communicator asks:
This is my way.
What is yours?